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INCL/Branding Design

2018-2019 INCL是家创意先行的广告代理机构,意为including,创意强调无限的可能性。 标志的设计要求突出创意本身,并希望外形简洁且容易识别。 让人更容易记住。经过沟通,我们将已知的符号——省略号作为公司的标志, 省略号包含已知与未知两个概念,碰撞出创意的可能性。将已知的概念并赋予新的意义, 这让标志可能出现在生活中的任何角落,传递出创意拥有无限可能性的价值所在。 行业之中,诸多的广告公司都是以创意人的名字来作为logo, 云云众多的logo中,也只有极具图形化的logo能具备很强的视觉冲击力, 作为一家local的小型广告创意公司,如何作为从众多广告公司中脱颖而出, 只有做到有趣,才能品牌具有竞争力。 获得DFA亚洲最具影响力设计奖 银奖、金点设计奖、2019CGDA银奖、入围Good Design 日本优良设计奖、澳门设计大奖、2019Hiii Brand 海报获得中国国际海报双年展 铜奖、CGDA银奖、DFA亚洲最具影响力设计奖 银奖 入围澳门设计大奖 2018-2019 incl is an advertising agency taking creativity as the first thing. incl means includes, in which the creativity emphasis on tolerance to nurture infinite possibilities. The client requests to highlight the creativity itself in the logo design and hopes that the shape is not merely concise but easy to identify. It's easier for a human to remember. We adopt the existed symbol—— as the symbol of the group through communication. The symbol of ellipsis contains two concepts, that is, known and unknown. They can create many possibilities of creativity by a collision. Putting a new meaning to known ideas. conveying the value of infinite possibilities for creativity. Unique graphics don't necessarily remember However, your high-frequency appearance will make people remember. In life, symbols are everywhere. Redefine a symbol and give meaning to innovation, It will show a new vitality.how to stand out from many advertising companies. Only by being fun can the brand be competitive. In the industry, many advertising companies use the name of the creative person as the logo. Among the many logos, only the highly graphical logo can have a strong visual impact. as a local advertising creative company, how to stand out from many advertising companies. Only by being fun can the brand be competitive.