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百雀羚/疯狂购物车

2018年/百雀羚天猫双11 联合插画师小玩共创疯狂购物车 由梦境的叙事方式,回味童年, 将大闹天宫、哪吒闹海、九色鹿、黑猫警长传统国漫 以及龙猫、千与千寻等童年动画彩蛋植入在梦境中, 并且在梦境带到双11主推的3款产品, 最后引出百雀羚双11与故宫联名合作的方胜礼盒。 2018 Brand:Pechoin/ T-Mall 11.11 Create “crazy shopping cart ”illustrator with artists XiaoWan By recalling the narrative way of the dream, recall millennials childhood, and put the Easter eggs in the dream, such as the MonkeyKing , nezha nao hai, the nine colored deer, the black cat sheriff's traditional cartoon, my totoro and spirited away. And in the dream to 11.11 promoted three products, finally led to the Pechoin 11.11 and the Forbidden City co-cooperation fang sheng gift box.